About Us

Welcome to Bad & Boujee, the ultimate destination for unapologetic self-expression through streetwear. Born in the vibrant streets of Pune, our brand isn't just about clothing; it's a movement. 


Born in 2024, Bad & Boujee is here to revolutionize the streetwear scene in India with a touch of audacity and finesse.


At Bad & Boujee, we take inspiration from the raw energy of the streets, the beauty of nature, the depth of human emotions, and the wild spirit of animals. We blend everyday comfort with high-end quality, using 240 GSM pure cotton that transitions seamlessly from yarn to t-shirt, all produced in-house. This means from farm to fashion, every piece is crafted with precision and care.


Bad & Boujee is not just a brand; it's a community of rebels, dreamers, and everyday artists. We are here to empower you to break the rules, chase your dreams, and live life on your terms.


So, whether you're hustling to make your mark or just vibing in your own world, Bad & Boujee has got you covered. We're here to help you express your inner street artist with style and swagger. After all, life's too short to blend in—so why not stand out? 


Join Bad & Boujee and celebrate the most unapologetic, unhinged and audacious version of yourself! Come, let's change the world, one outfit at a time!


Our Story 


In the bustling city of Pune, amidst the vibrant culture and dynamic streets, a brand was born in 2024 that would redefine the world of streetwear. Welcome to Bad & Boujee, where we blend the best of affordable luxury with a touch of street chic.


Founded by a passionate team of fashion enthusiasts and trendsetters, Bad & Boujee is more than just a clothing line—it's a statement, a lifestyle, and a community.


What sets Bad & Boujee apart is our commitment to affordable luxury. We believe that everyone deserves to enjoy the finer things in life, and our goal is to make luxury fashion accessible to all. Our collections are curated to offer premium quality at a price point that won't break the bank. 


Whether you're looking for the perfect streetwear essentials or statement pieces to elevate your wardrobe, Bad & Boujee has something for everyone.


Our Vision


Bad & Boujee was conceived with a clear vision: to make high-quality, stylish streetwear accessible to everyone without compromising on luxury. We believe that fashion should be an expression of individuality and personality, and our mission is to empower you to wear your identity with confidence. Our collections are a seamless fusion of contemporary designs, premium materials, and meticulous craftsmanship, all offered at an affordable price point.


Bad & Boujee Community 


Bad & Boujee is more than just a brand; it's a community of like-minded individuals who are bold, unapologetic, and unafraid to express themselves. We celebrate diversity, creativity, and individuality, and we invite you to join us on this exciting journey. 


Our community is a place where fashion enthusiasts, artists, and trendsetters come together to share their passion for style and self-expression.


As we continue to grow, our commitment to quality, affordability, and innovation remains unwavering. We are constantly exploring new trends, experimenting with designs, and pushing the boundaries of streetwear fashion. Our goal is to continue inspiring and empowering our community, one stylish outfit at a time.


Join us at Bad & Boujee and be a part of our story. Whether you're dressing up for a night out or keeping it casual, we've got you covered with the latest in affordable luxury streetwear. Because at Bad & Boujee, we believe that style is a way of life, and we're here to make sure you live it to the fullest.