Streetwear is an essential today in almost anybody’s closet. It is the definition of cool and is used by artists, rappers, and more to showcase their personalities. But how did streetwear become such a global phenomenon and how did it evolve over the years? Today, we will talk about this. If you are new to the streetwear scene, don’t worry, check out our catalogue of products to get an idea of what quality streetwear t-shirts, shorts, and caps look like.
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Skateboarders Marked the Beginning of Streetwear
Imagine a skateboarding park in California in the late 1970s and 80s. Skateboarders wanted to differentiate themselves from the working class stressed people. They wanted to look more laidback and hip. This marks the beginning of streetwear. Their goal was to wear something comfortable and loose-fitted so that they could move easily, and be stylish at the same time.
They started wearing looser t-shirts, shorts, and sneakers. Of course, hats also was common amongst their tribe.
Then Came Hip-Hop
Something only picks up as a trend when it imbibes itself into the culture of a particular society or nation. This is what hip-hop helped streetwear do. When fans saw popular hip-hop artists and rappers wearing oversized tees, caps, and shorts, they wanted it too. Artists made streetwear all about personality. The clothes became more than a fashion statement, they became the entire personality of these artists.
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The 1990s Boost by Major Brands
It was in the early 1990s when streetwear started becoming more mainstream. This happened as major brands started launching their collection of streetwear clothes. Supreme was one of the big brands to launch streetwear in New York.
Soon, it reached Asia as well when BAPE (A Bathing Ape) launched its streetwear collection in Japan. Soon, streetwear became a cult favourite. People around the world adopted it. Yet, it wasn’t as famous as it is today. So what led to that?
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The Rise of Streetwear in the 2000s
Globalisation happened at a fast pace in the 2000s. This was a time when people started spending more money on fashion to look good and stylish. As more options flooded the market, to stand out, more fashion brands such as Marc Jacobs started incorporating the elements of streetwear into their collections. Of course, you can’t miss out on the effects of movies and music videos. This was one of the major contributors to the growth of streetwear globally.
Social Media’s Effect
You can’t deny the absolute influence social media has had on your lifestyle choices. Thus, clothing was no big thing to influence. Brands along with social media influencers started showcasing streetwear as a bolder and cooler choice for the Gen-Z and the millennials.
This led to the boom in the spread of streetwear that we are witnessing today. Now it is no more select brands that sell streetwear.
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Why You Should Look at Streetwear Options at Bad & Boujee?
At this point, we want to tell you why you must check out our streetwear clothing. It is because we ensure that you get the highest quality product. How do we do that? Simple, we make our clothes in-house! Don’t understand what we mean? Well, our clothes are made from fabric that is made directly from the materials from our farm.
We encourage you to try out our products and share it on social media with us!